Desert Dish is a culinary microsite developed by Experience Scottsdale. Experience Scottsdale, which promotes Scottsdale as a world-class vacation and meetings destination, is dishing on Scottsdale’s extensive cuisine and cocktail culture.
DesertDishScottsdale.com helps elevate Scottsdale’s culinary story and inspires, educates and compels audiences to travel to Scottsdale specifically for food and beverage offerings.
Research shows today’s travelers seek out culinary experiences. AAA anticipates 22 million Americans will take culinary-driven vacations in 2017, and the World Food Travel Association says 95 percent of travelers are interested in gastrotourism.
Experience Scottsdale’s own research revealed “great restaurants” is the top motivator for travel. But although Scottsdale has a bevy of restaurants and bars, consumer focus groups gave the destination some of its poorest ratings in the categories of “great restaurants” and “exciting nightlife.”
“There’s a disconnect between travelers’ perception of Scottsdale’s culinary scene and reality,” said Experience Scottsdale President & CEO Rachel Sacco. “Scottsdale is home to nearly 800 restaurants, from hidden gems to resort standouts. We at Experience Scottsdale need to better educate potential visitors – especially those keen on traveling to foodie destinations – about the innovative chefs and master mixologists that call Scottsdale home.”
Desert Dish Scottsdale aims to raise awareness with consumers about such offerings. To do so, Experience Scottsdale partnered with the minds behind the locally-owned and -operated Bite Magazine to produce thoughtful and inspiring articles and videos.
The new platform covers the ins and outs of Scottsdale’s culinary scene and functions as a resource for consumers who want to dig in and learn about the intricacies of Scottsdale’s dining and nightlife.
Instead of reviews or information about restaurant openings and closings, Desert Dish Scottsdale spotlights trends relevant to culinary tourism. The website also profiles exceptional chefs, restaurants, ingredients and dishes; curates a directory of restaurants, food tours, and bars; highlights culinary events, from farmer’s markets to culinary festivals; and shares the latest buzz about Scottsdale in publications like Food and Wine and Bon Appétit.
With Desert Dish Scottsdale, Experience Scottsdale allows visitors to access, navigate and explore Scottsdale’s extensive dining scene.